I always feel the visual merchandisers and the people who do the displays of all these clothing retailers are the silent soldiers and people who deserve true accolade for their hard work. I have found myself going into the store just because the window display was done so well that I wanted to go into the store and check out what they had to offer.
But those visual merchandisers who go a step forward and capture the theme of the whole nation take the gold medal hands down and are the unsung heroes. Speaking of gold medals, yes the theme is Olympics. I loved how some of the retailers truly captured the essence of what was and still is one of the most amazing and epic events to take London by storm. The Olympics 2012.
Two retailers who stood out the most with their eye catching window displays were Forever 21 and H&M. Kudos to the visual teams of both these stores who made a genuine effort translating the excitement into what were “athletically” creative displays! Loved the way Forever 21’s displays lit up during the day and moved around in a circle. Brilliant!!
I just think about how much work would have gone into suspending those male mannequins in the H&M displays and what an eye catching display it is-completely in line with the excitement and spirit of the Olympics. With Paralympics around the corner, here’s hoping more retailers will pay heed and jazz up their displays as well. Come on!! show some excitement!!
Hello my fashionable readers! Yes I know I go M.I.A for a while and then re-appear. I need to keep my act more consistent. But hey that does not stop me from shopping 😛 So I bought this sequin top from TopShop in a sale and matched them with these mint coloured trousers I bought from Zara and these studded boots. Studs seem to be the “IT” part of the outfit at the moment. It is all about the studs- on the jackets, shoes, gloves, shoulder pads; you name it. So here I am being oh-so-casual at a friend’s.
It’s always great to visit fashion shows and see all the exciting new designs and talented people showcasing their work. But this show was even more special because it was part of PakistanFashion Week. Although the fashion scene in Pakistan has caught up and is at par with any other international brand because we have the quality material (Pakistan being the second largest exporter of fabric in the world!!), the resources and quite clearly the talent. Yet, that part of Pakistan is always overshadowed with what’s wrong with the country. I’m not going to indulge more in that side of the conversation and I’ll focus more on the main event itself.
This was the second Pakistan Fashion Week in London. It is a brainchild of Riwayat Ltd. Co-founded by Adnan Ansari and Chris East- it was their common love towards promoting Pakistan and it’s culture through fashion that turned this event into a reality. In the company’s own words “If there is one thing that showcases the vitality, style and creativity of Pakistan globally it is fashion.” I could not agree more!
The location that was chosen for the event was grand- right in the heart of Central London just off High Street Kensington in the Kensington Town Hall. I decided to go on the season finale show. You know you’ve entered Pakistan Fashion Week when one of the top designers of Pakistan, Deepak Perwani, compliments you by saying “Nice outfit” while you cross paths. Compliment taken- thank you very much! 😉
The moment I entered, there was quite a buzz about the finale show. There were numerous designers and jewellers showcasing their designs. The place was jam packed with people and it was great to see it was not just Asians who were interested in the fashion week. I had a good walk around the venue and saw the designs. It was a shame Umar Sayeed did not show at the event. Everyone was excited and waiting for the show to start.
After fighting for my place within the photographer’s ramp, I stood waiting for the show to start. Mehreen Syed, a top model from Pakistan was headlining the show and she opened the finale with Maheen Khan’s clothes. Maheen Khan is to Pakistan what Karl Lagerfeld is to Chanel. Quite a comparison, I know! But her name is synonymous with fashion in Pakistan. She has been designing since decades and has made quite a name for herself. What I do love about her designs are they are practical. They’re not your run of the mill bridal outfits. Her outfits are what normal people like myself can wear on an evening out, to a dinner party or a formal evening.
I found the models’ walk to be a bit wooden. There were a couple who were great to watch on the cat walk. But Mehreen Syed was the photographers’ favourite and they kept on praising her!! They loved the way she walked and posed.
Next one up was a new name I had not heard before- Vasuo Fazal. Knowing little to nothing about him, his designs were a breath of fresh air. They were vibrant, colourful, fun and daring! Just what you need for the summer.
The collection opened with promise when another top Pakistani model Sunita Marshall walked the ramp for this designer. In my opinion, that was the only highlight of the collection. The designs were old and outdated. Half way through I lost interest. The purpose of a collection is to keep your audience captivated. Bring one amazing outfit after another. But the collection just went downhill after the first outfit. Even the French photographer next to me was like “May be they just paid money to get into the show because it’s in London”.
LAKHANY SILK MILLS (PVT.) LTD
Being the second largest exporter of cloth in the world, it was an opportunity for Lakhany Silk Mills (a clothing manufacturing conglomerate) to showcase their material in vibrant prints and designs. Their Pathan “pugri” (variation of a turban) covering the face of the models was amusing.
Zaheer Abbas’s collection started with a bang. Totally opposite from the previous designers, his focus was more western and fusion wear. There were hints of Balmain in his collection with the short dresses and pointed shoulders. He used a lot of silks and structured cuts to enhance the outfit. In terms of tailoring, there is still space for improvement but I think it was a good effort by this lad.
Anyone suffering from shopaholicism (yea I just invented that word! haha) look away! For I have been eyeing up some great stuff be it a pair of shoes or a technology accessory, that staple leather jacket every wardrobe should have or the Chanel bag. Sigh! the list is never ending. But the key is to buy pieces that stay in your wardrobe for at least a couple of years because not everyone can afford a shopping spree every week or month!
I subscribe to credible online shopping sites like The Outnet (a “considerably” cheaper version of Net-a-Porter and owned by the same company) and Brandalley. That way I find some amazing bargains so for me it’s a year round sale! So here is a list of things I’ve come across and I think will be great additions to any wardrobe plus a couple of wants (which you don’t necessarily need!)
So normally I don’t buy leather jackets because when I look at the origin of the jacket- most of them come from Pakistan. And that’s a great thing because Pakistan and India source some of the best leather and that is why most of the jackets in Zara, Mango and TopShop would either be Made in Pakistan or Made in India. What stops me from buying them is the exorbitant price tag that comes with the jacket. Frankly, I can buy a stylish leather jacket from Pakistan for fraction of the price. HOWEVER! (Yes, there is a however!) If you are looking for style and unique design then forking out on these jackets is definitely worth it.
It’s a great thing then that Muubaa’s Spring Summer collection of leather jackets is on SALE on Brandalley. Just one more day to go and you can bag yourself up to 70% off so I say why not!! Click here to avail the fantastic offers now.
I love technology. I love gadgets and I love the fact how designers have come on board designing some amazing accessories for them. I love my iPhone 4s and I cannot help buying accessories for it. Some times people make fun of the fact how much casing I have for that one phone. How ironic it would be if I still manage to smash it! (I HOPE NOT!!!)
Anyway, I never knew that apart from designing some drool-worthy dresses, Lanvin actually designed an iPhone 4 case! I came across this lovely surprise on Net-a-Porter’s website. I have to say it is one of my most favourite at the moment. For £45 it’s not exactly cheap for a case but then again, how often do you buy a designer case for your phone.
With summer around the corner (I know I’ve been pining for them since forever and I hope summer this year isn’t the peek-a-boo kind!!) it’s all about the pinks and the peaches. So I am loving this soft glow blush by Chanel called Blush Horizon De Chanel. It’s all about keeping it understated especially during the day and let your skin breathe under the sweltering heat.
And I also love this strawberry pink lip colour by Chanel. Ah! I can just picture the whole look. Mmmm summer.
How often do you come across the perfect golden pair of heels that are not too over the top yet classy enough to stand out? D&G have this perfect pair on sale! For £71 you cannot go wrong and they are a gorgeous pair and they look so comfortable.
courtesy of BrandAlley
If you want to buy this pair or browse other D&G pairs on offer, click here.
Gearing up for the new season, I’m also trying to get fit. And by trying I mean finding the right pair of trainers. So that means I haven’t really started running or working out yet! I know, I’m more excited about what I’ll wear than the actual exercising! haha. But anyone remember the Puma Alexander McQueen collaboration? I remember my (late) fashionable friend Sareena wearing one of these. She was the most fashionable person I had known.
This rib cage design is very McQueen and a great motivation to work out in these fabulous shoes. “Oh darling! I’m working out in my McQueens! Pha pha pha!” I can’t believe I just said that. -_- haha! *cringe*
courtesy of BrandAlley
With 54% off, they’re selling out fast. So make sure you get your hands on them IF you like ‘em by clicking here.
I guess that wraps up my shopping splurge for the week. I do want to add loads more stuff but I am holding back. A little at a time! 😉
Again, the key thing for me is being in the loop, subscribing to credible websites and hunting for the best bargain! The adrenalin rush from that is better than plain ol’ retail therapy! 😉 Till the next one. xx
Asian weddings are known for their colour, flamboyance and a VERY generous dose of glamour! So my brother’s wedding was nothing less. The outfits were a culmination of months and months of planning- and it all paid off in the end. As I am still away, again I apologise for not posting regularly. However, I thought this collage of three wedding outfits should compensate for that 😛
The first outfit that I wore for the Henna/Mehndi function was a “Gharara”-all hand embroidered and tailor made. What I love about Pakistan is the fact that we all rely heavily on our tailors. The concept of ready made/pret-a-porter range is now catching up but I still prefer to design my own outfit and get my tailor to stitch it. So it’s not only cheaper but you get to stand apart with your individual style.
The second one on the Wedding day (with the colourful jacket and underdress) was by this amazing designer called Ali Xeeshan. The moment I lay my eyes on this outfit, I was sold! And then began a hunt to find this designer who I last saw at the Pakistan Sunsilk Fashion Week in March 2011. My friend, Maddy (love you!) finally tracked him down and with her help I was able to order the outfit. Although truth be told, I did come along some hick ups, the original dress was not to my liking so I had to refine it- but the end result was worth it and everyone was talking about my outfit and so I’ve forgiven the guy for messing it up a bit!! 😉
The third one (a black gown) on the “Walima” or the function after the wedding day was an emergency outfit that I wore because my original outfit- a sari, was not delivered on time. So relying on house bound aunty “darzis” (or tailors) has its downsides as well!! My advice: ALWAYS keep a back up outfit!! ALWAYS!!
This post is just a sneak preview of what I wore on the three days. I will post more detailed ones once I am back in London town. Till then enjoy these and you can always enquire more about the outfits! 😀 xxx
Some times my days are spent dreaming of how it would be if I lived in NY, the big Apple baby!! But I hear London is the new fashion capital and then I feel a bit smug and think “this is the most exciting time for fashion yet! especially in London”. So the following look I did, is an ode’ to my love for New York and bringing some warmth with these winter colours. I could see someone like Mila Kunis pulling off this look. Till the next one, ciao chicas! xx