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Stylish updates live from London by a freelance personal shopper/fashion stylist, entrepreneur, PR and social media marketing enthusiast. Here to inspire, be inspired and network.

Posts from the Fashion Shows Category

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Carrying on from where I left off, the second part of this article will look at rest of the designers that showcased at the finale show of London Fashion Week with Deepak Perwani closing PFW 2012.

LALA TEXTILES

Lala Textiles is another textile mill based in Pakistan that showed its print collection. Just returning from my holiday in Pakistan, I know how crazy women can go after these lawn and cotton printed fabrics. The prints were nice and summery. The style was flowing and loose- perfect for the summer heat. But I personally did not go ga ga over them!

AMMAR BELAL

Ammar Belal’s collection had a foot tapping start but had to be stopped before it even began because they did not have the outfits. So while we waited for the full collection to arrive at the venue, the High Commissioner of Pakistan made a little speech. Speech over, the music started and the show began! Ammar Belal’s collection was very young and had spunk! Taking after his mom in style and designing, Ammar Belal has made a name for himself. He is known for his funky and “out there” designs considering he is based in Pakistan. My favourite piece was a red biker jacket and sequinned/jewelled transparent tights. And while I usually stay away from taking pictures with any “celebrity”, I did take a picture with Ammar Belal. Totes embarrassing!! *cringe* Umm..never again. I’m better behind the camera.

It was great to see the first two models walk out in the Pakistani flag colours with the female model wearing the Pakistani flag’s design as a T-shirt. Definitely getting that for my feeling-patriotic-day outfit. Deepak Perwani walked the ramp modelling clothes for men. Finally! someone who had thought about the poor guys as well. All in all the collection was okay. I would not call it amazing. There were some great individual pieces but I would not call it a sell out collection.

And here’s me being a total loser posing with a local cele-brity (obviously I know celebrity is one word!). It’s funny how his hand is almost touching my shoulder. “Respaaaact baji jee!”

GUL STYLE

Gul is a London based Pakistani designer. If I am not mistaken, his outlet is on Ilford Lane, East London. While most of the designers in the show were Pakistan-based, Londoners will be glad to know Gul is based in London so they can see him directly. His collection was more bridal with a few party outfits thrown in. The work was quite similar to what I have seen previously, lots of embroidery and embellishment on gowns and frocks. There was some good use of colour but nothing I have not seen before but of course for the London audience, it would have been something new!

DEEPAK PERWANI

And then it was time for the season finale. Who better than Deepak Perwani to close Pakistan Fashion Week 2012. This guy knows how to drape a woman’s body. The designs were crisp, the fabric fell in the right places and the tailoring was to a high standard. There was something for everyone in this collection. Deepak Perwani’s collection itself put up a show. Every outfit was captivating and it kept you interested. I would’ve preferred to see more fusion and western wear from him. Here’s to hoping he comes back next year!

And that is THE END!

It was quite a show. I was gutted I could not attend the fashion week in Pakistan when I was there, so it was a pleasant surprise to visit it in London. Hah!

Now a couple of suggestions I would humbly put forward:

They need to have more representation of Pakistani models from Pakistan. Even if they cannot, they need to hire better models. Most of the models could not walk properly, they were too wooden or over excited. It did not seem natural.

It’s great they are trying to showcase variations of talented designers from Pakistan but they need to scrutinise the designers, who wish to showcase, properly. Case in point, Moazzam Abbasi’s collection was disappointing to say the least. There needs to be more representation from Pakistani designers like Karma, Muse, Élan, Zara Shahjahan and the likes- a mix of old and new.

The collection they show should not just be focussed on bridals. Yes, us Asians love getting married and there is loads to be made from bridals but we need more Pret wear and more practical clothes. Catch a glimpse of what fashion week in Pakistan looked like earlier this year in the photos below. I felt the collections shown back home were more up to date than the ones shown in London. At the same time, it was an amazing effort and with only second year running Riwayat Ltd has done a commendable job. They will have to raise the bar later this year when Adnan Ansari spoke of showing at London Fashion Week. The kind of stuff that I have uploaded below needs to be put out there.

In terms of queuing, us Pakistanis will never learn the etiquette of standing in a line whether it’s in London or Pakistan or any where else for that matter. It was shameful seeing people, old and young alike, pushing each other trying to get into the venue!

Anyway, that said, hope you enjoyed these posts. It’s always good to see what’s going on in other parts of the world in terms of fashion. Leaving you with some amazing Pakistani designers who have been wowing me recently. Stay tuned for more exciting posts. Till the next one xxx

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It’s always great to visit fashion shows and see all the exciting new designs and talented people showcasing their work. But this show was even more special because it was part of Pakistan Fashion Week. Although the fashion scene in Pakistan has caught up and is at par with any  other international brand because we have the quality material (Pakistan being the second largest exporter of fabric in the world!!), the resources and quite clearly the talent. Yet, that part of Pakistan is always overshadowed with what’s wrong with the country. I’m not going to indulge more in that side of the conversation and I’ll focus more on the main event itself.

This was the second Pakistan Fashion Week in London. It is a brainchild of Riwayat Ltd. Co-founded by Adnan Ansari and Chris East- it was their common love towards promoting Pakistan and it’s culture through fashion that turned this event into a reality. In the company’s own words “If there is one thing that showcases the vitality, style and creativity of Pakistan globally it is fashion.” I could not agree more!

The location that was chosen for the event was grand- right in the heart of Central London just off High Street Kensington in the Kensington Town Hall. I decided to go on the season finale show. You know you’ve entered Pakistan Fashion Week when one of the top designers of Pakistan, Deepak Perwani, compliments you by saying “Nice outfit” while you cross paths. Compliment taken- thank you very much! 😉

The moment I entered, there was quite a buzz about the finale show. There were numerous designers and jewellers showcasing their designs. The place was jam packed with people and it was great to see it was not just Asians who were interested in the fashion week. I had a good walk around the venue and saw the designs. It was a shame Umar Sayeed did not show at the event. Everyone was excited and waiting for the show to start.

MAHEEN KHAN

After fighting for my place within the photographer’s ramp, I stood waiting for the show to start. Mehreen Syed, a top model from Pakistan was headlining the show and she opened the finale with Maheen Khan’s clothes. Maheen Khan is to Pakistan what Karl Lagerfeld is to Chanel. Quite a comparison, I know! But her name is synonymous with fashion in Pakistan. She has been designing since decades and has made quite a name for herself. What I do love about her designs are they are practical. They’re not your run of the mill bridal outfits. Her outfits are what normal people like myself can wear on an evening out, to a dinner party or a formal evening.

I found the models’ walk to be a bit wooden. There were a couple who were great to watch on the cat walk. But Mehreen Syed was the photographers’ favourite and they kept on praising her!! They loved the way she walked and posed.

VASUO FAZAL

Next one up was a new name I had not heard before- Vasuo Fazal. Knowing little to nothing about him, his designs were a breath of fresh air. They were vibrant, colourful, fun and daring! Just what you need for the summer.

MOAZZAM ABBASSI

The collection opened with promise when another top Pakistani model Sunita Marshall walked the ramp for this designer. In my opinion, that was the only highlight of the collection. The designs were old and outdated. Half way through I lost interest. The purpose of a collection is to keep your audience captivated. Bring one amazing outfit after another. But the collection just went downhill after the first outfit. Even the French photographer next to me was like “May be they just paid money to get into the show because it’s in London”.

         LAKHANY SILK MILLS (PVT.) LTD

Being the second largest exporter of cloth in the world, it was an opportunity for Lakhany Silk Mills (a clothing manufacturing conglomerate) to showcase their material in vibrant prints and designs. Their Pathan “pugri” (variation of a turban) covering the face of the models was amusing.

ZAHEER ABBAS

Zaheer Abbas’s collection started with a bang. Totally opposite from the previous designers, his focus was more western and fusion wear. There were hints of Balmain in his collection with the short dresses and pointed shoulders. He used a lot of silks and structured cuts to enhance the outfit. In terms of tailoring, there is still space for improvement but I think it was a good effort by this lad.

More continued in the next post. xx

ASIANA BRIDAL SHOW LONDON– Behind the scenes

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Without further adieu, I present to you all the fun, crazy running, ruffling of the dresses, last minute make up touch ups, hair dilemmas, scratches from the intricate beading, being poked by safety pins, draping, glamorous outfits and the drama that happened backstage that I could capture in between dressing my model! ASIANA Bridal Show 2012 was an experience to remember! 😉

To catch all the fun of the rehearsal day, please click my previous post here.

P.S: This post took absolute AGES to upload. Not impressed with wordpress at all!! If anyone out there is listening- FIX IT!!!

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I remember years ago when my sister would come from London armed with a magazine called Asiana and I would wonder to myself “Hmm, Asian fashion is picking up in London”. Little did I know, years later it will be worth more than a staggering £300 million!!! Yikes! But come to think of it, why not? If you look at the over the top designs, the glamour, the opulence, the luxurious fabric and the handiwork of the talented designers and the “kaarigars” (the men and women who do the embroidery by hand), the money you pay for it is worth it.

For the past 10 years Asiana has been holding a yearly bridal show that is held in different cities of UK like London, Birmingham, etc. I was lucky enough to be a part of Asiana Bridal Show 2012 as one of the dressers at the show. It was held on Sunday 29th of January at Riverbank Plaza in Vauxhall. Those of you who follow me on twitter were being updated on how the show was coming along with a photo thrown in here and there (Follow me @NidaJehan).  Before I share the amazing photos of the event, here’s a little info on what Asiana is all about. For any bride getting married, this is the one stop shop for everything to do with the wedding, from clothes to accessories, from make up artists to cake makers- with over 100 exhibitors to choose from- this is the ultimate event. You don’t have to be Asian to attend this exhibition as the designs and exhibitions were such that would have catered to all tastes. There were white wedding gowns and then there was the traditional Asian wedding ensemble- all packed within one event. Yet, it all gelled together beautifully.

The whole event was an adrenalin rush for me. We had one day for the rehearsal where we dressed the models and timed the whole event and then the next day was the show! Crazy!! Yet it was handled quite well even with some glitches here and there. The audience loved it and applauded the effort of the whole team. We had 4 shows back to back with a break of an hour in between each. The time went by so fast and I had my fingers crossed before each show making sure my model looked top notch when she walked the runway! The lady who was responsible for organising the event was Naseeba and the Oops Media and Events team that looked after the wardrobe and backstage making sure everything went smoothly. For more information on Asiana Bridal Show 2012, please click here.

And may I take this moment to applaud every single person in making this event a success, to the lighting crew, the backstage team, the dressers, the models and the whole organising team that made this show a reality. I never realised how much hard work goes into making such a show a success. I know what they mean by “It’s not all glamorous!”

And those of you anxiously awaiting photos from the rehearsal day, please browse away! Apologies for the quality of some of the photos. I could not take my SLR along as I was the dresser and not the photographer of the event! 😛