I remember years ago when my sister would come from London armed with a magazine called Asiana and I would wonder to myself “Hmm, Asian fashion is picking up in London”. Little did I know, years later it will be worth more than a staggering £300 million!!! Yikes! But come to think of it, why not? If you look at the over the top designs, the glamour, the opulence, the luxurious fabric and the handiwork of the talented designers and the “kaarigars” (the men and women who do the embroidery by hand), the money you pay for it is worth it.
For the past 10 years Asiana has been holding a yearly bridal show that is held in different cities of UK like London, Birmingham, etc. I was lucky enough to be a part of Asiana Bridal Show 2012 as one of the dressers at the show. It was held on Sunday 29th of January at Riverbank Plaza in Vauxhall. Those of you who follow me on twitter were being updated on how the show was coming along with a photo thrown in here and there (Follow me @NidaJehan). Before I share the amazing photos of the event, here’s a little info on what Asiana is all about. For any bride getting married, this is the one stop shop for everything to do with the wedding, from clothes to accessories, from make up artists to cake makers- with over 100 exhibitors to choose from- this is the ultimate event. You don’t have to be Asian to attend this exhibition as the designs and exhibitions were such that would have catered to all tastes. There were white wedding gowns and then there was the traditional Asian wedding ensemble- all packed within one event. Yet, it all gelled together beautifully.
The whole event was an adrenalin rush for me. We had one day for the rehearsal where we dressed the models and timed the whole event and then the next day was the show! Crazy!! Yet it was handled quite well even with some glitches here and there. The audience loved it and applauded the effort of the whole team. We had 4 shows back to back with a break of an hour in between each. The time went by so fast and I had my fingers crossed before each show making sure my model looked top notch when she walked the runway! The lady who was responsible for organising the event was Naseeba and the Oops Media and Events team that looked after the wardrobe and backstage making sure everything went smoothly. For more information on Asiana Bridal Show 2012, please click here.
And may I take this moment to applaud every single person in making this event a success, to the lighting crew, the backstage team, the dressers, the models and the whole organising team that made this show a reality. I never realised how much hard work goes into making such a show a success. I know what they mean by “It’s not all glamorous!”
And those of you anxiously awaiting photos from the rehearsal day, please browse away! Apologies for the quality of some of the photos. I could not take my SLR along as I was the dresser and not the photographer of the event! 😛
- ASIANA BRIDAL FASHION SHOW 2012-Sneak Preview (misstiktik.com)