Some people love Selfridges for its shopping and the fact it houses the world’s top luxury brands but that’s a given. What I love about Selfridges are its unsung heroes. The visual merchandisers and artists who probably spend countless hours and months planning a window display or the shop floor visual merchandising and you can tell all that planning was worth it. I walked into the men’s formal department today and lo and behold: what an amazing piece of creativity! The typewriter, the written letters cascading on top of each other as if mimicking a waterfall yet looking so effortless. I was awestruck. It was a scene out of a 1950s movie as if a man had spent hours and hours writing a letter, threw it away, wrote another one, threw it away ad infinitum.
- Selfridges: Words Words Words (itsnicethat.com)
- ALDO RISE Pop-up-shop Launches at Selfridges and on Selfridges.com (prweb.com)
- Selfridges New Windows: UK’s Most Exciting Young Creatives (trendland.net)