I always feel the visual merchandisers and the people who do the displays of all these clothing retailers are the silent soldiers and people who deserve true accolade for their hard work. I have found myself going into the store just because the window display was done so well that I wanted to go into the store and check out what they had to offer.
But those visual merchandisers who go a step forward and capture the theme of the whole nation take the gold medal hands down and are the unsung heroes. Speaking of gold medals, yes the theme is Olympics. I loved how some of the retailers truly captured the essence of what was and still is one of the most amazing and epic events to take London by storm. The Olympics 2012.
Two retailers who stood out the most with their eye catching window displays were Forever 21 and H&M. Kudos to the visual teams of both these stores who made a genuine effort translating the excitement into what were “athletically” creative displays! Loved the way Forever 21’s displays lit up during the day and moved around in a circle. Brilliant!!
I just think about how much work would have gone into suspending those male mannequins in the H&M displays and what an eye catching display it is-completely in line with the excitement and spirit of the Olympics. With Paralympics around the corner, here’s hoping more retailers will pay heed and jazz up their displays as well. Come on!! show some excitement!!